No Be So Dem Dey Do Am!

This thing that you are about to read ehn, I don’t know if It is only this side of the room that has noticed it or it is a mutual something…My brothers and sisters, have you ever watched all those movies where you will see a woman staying in her kitchen and telling herself “ah, this food is sweet o, thanks to this my XXX seasoning cube that I bought in Kafancha for just N500 naira o” or you just see the camera zooming on the name of a particular boutique and then you hear the actor talking about the boutique every time and saying things like “better go and shop at ABC boutique at Buhari estate in Okokomaiko. Shebi you and i know that what they are trying to do is what is called Subtle Advertising o, but unfortunately, they just have a way of making it turn to Aggressive Advertising. Na movie you dey act abi na commercial you wan shoot?

Subtle/subliminal Advertising is meant to appeal to a person subconsciously in such a way that when you come across the brand, it just clicks, like… “I’ve seen this brand somewhere”. It could be as simple as a person relishing a chocolate bar and because of the way he has expressed satisfaction, you just find yourself buying the same chocolate when you sight it in a store. Best believe, It works!

Anyways…It’s the week of jolly jolly love o…Don’t forget to show love to all and most importantly, no go do pass yourself…Stay happy and se jeje *winks*

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